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A simple yet important task is choosing a company name! CRO have strict rules regarding choosing a company name, The name has to be sufficiently distinguishing from a company that has already been registered or if a company has been dissolved the name is not available for 20 years. The name cannot be guaranteed until CRO have registered the company and issued the Certificate of Incorporation.
The CRO does not check proposed company names against names on the business names register and the trade mark register. Applicants are, therefore, advised to check these registers to ensure that the proposed company name does not conflict with a business name or trade mark since any person claiming to have a right to that name could take a civil passing off action to protect his/her interest.
The CRO may have to refuse a name, if:
Applicants are, therefore, advised not to incur expenses relating to the proposed name (e.g. preparing signs, headed note-paper, stationery, etc.) in advance of receipt of the certificate of incorporation which will be confirmation that the company is registered.
Please note also that Section 30 of the Companies Act 2014 states that if your chosen name is too similar to the name of another company, and is accepted for registration by the CRO, through inadvertence or otherwise, an objection on grounds of similarity could be made in writing to the Registrar of Companies within six months following the incorporation of your company and you could be directed by the Registrar to change the company name. In considering whether names are too alike, the Registrar will take account of all relevant factors suggesting similarity and leading to confusion between the names of the two companies.
The following guidelines are to assist in assessing the acceptability or otherwise of company names:
Company Suffix
Under the Companies Act 2014, company types are included at the end of the name of the company unless exempted. Company types: Only companies which are particular company types may have the following words in their name:-
Exemption from use of Company Type Suffix
Incorporating a company with limited liability without including the company type “Designated Activity Company” or “Company Limited by Guarantee” at the end of the company’s name
The phrases “Designated Activity Company” or “Company Limited by Guarantee” may be dropped from the company’s name where the objects of the company will be the promotion of commerce, art, science, education, religion or charity. In addition, the company’s memorandum or articles of association must state that:
It should be noted, however, that a company which is exempt from the obligation to use the company type as part of its name is still obliged to show on its letters and order forms the fact that it is such a company.
Please Note:
Our CLS Insights aims to bring you practical information and news on Company Law and Company Secretarial. We cover the topics that matter to your business and give practical tips and also the benefit our experiences. Please remember this article is a guide and legal advice should always be obtained. If you have any queries please contact one of the team and we would be happy to help.
If you would like to check a company name drop us an email and we can check if the name might be available. Please contact one of the team on 059 9186776 or formations@clscs.ie
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